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Writer's pictureGary DeMercurio

Gaming's Dirty Little Secrets: How Companies and Scammers Play Your Kids (and sometimes you) Like a Fiddle

My nephew recently got scammed. Even though I warned him REPEATEDLY. DO NOT TRADE YOUR ITEM until you dad verifies the money... He got pressures into it anyway and lost a $1,000 knife he lucked out getting in counter strike. Ah, video games. What used to be a sanctuary for escapism, creativity, has turned into getting completely fleeced by both the corporations that make them and the random sleazebags you meet online. Let’s pull back the curtain on how the gaming industry and its underbelly of scammers work together to squeeze every last penny out of you. Spoiler alert: your kids are the mark.


The House Always Wins: Gaming Companies Channel Their Inner Casino

Let’s start with the big boys—gaming companies, the king NC Soft's Lineage 2 comes to mind where in game items cost upwards of $10,000 and the company's expectation is that every player spend $2,000 - $3,000 a month to keep up. You’d think they’d be content with just selling you a game and calling it a day. But no, they’ve got bigger fish to fry—namely, your wallet. And they do it using tactics straight out of the casino playbook.

Enter the loot box, the gaming industry’s version of a rigged slot machine. Sure, it’s all wrapped up in a pretty package—open this shiny box and maybe, just maybe, you’ll get something cool. Or, more likely, you’ll get trash, but hey, why not try again? Maybe next time you’ll hit the jackpot.

Here’s the kicker: unlike gambling in a casino, where there are regulations, oversight, and at least a pretense of fairness, loot boxes are the Wild West. No rules, no laws—just pure profit for the companies. And guess what? They know exactly what they’re doing. They’re targeting your brain’s reward system, making you think that next box will be the one. They’ve taken all the fun of a slot machine, mixed in a bit of FOMO, and cranked the manipulation up to eleven.

But don’t worry—it’s not just you. These companies are experts at getting everyone, especially younger players, hooked on the thrill. The difference? In a casino, you might walk away with some cash. In gaming, you’re just hemorrhaging money for digital junk that’s worthless outside the game.


Pay-to-Win: Because Fair Play Is Overrated

Then there’s the pay-to-win mechanic, another stroke of corporate genius. Why bother getting good at a game when you can just buy your way to the top? It’s like a credit card for virtual dominance. Don’t have the time or skill to compete? No problem—just swipe your card, and suddenly you’re untouchable.

Of course, this throws any semblance of balance out the window. But who cares, right? As long as the whales keep spending, the game companies are laughing all the way to the bank. And if you’re one of those poor souls who plays for free, well, you’re just cannon fodder for the paying customers. It’s a system designed to frustrate you into submission until you finally cave and start paying, too. Welcome to the money grind, where we replace effort with credit cards. 


The Art of the Con: Scammers in the Gaming World

While the companies are busy milking you for all you’re worth, the scammers are waiting in the wings, ready to pounce on anyone who isn’t paying attention. And trust me, they’ve got their tactics down to a science.

One of the classics? Using a Fake PayPal invoice as a receipt of payment. Here’s how it goes down: some smooth-talking scammer approaches you, saying they want to buy that rare in-game item you’ve got. They agree on a price, send you a fancy-looking PayPal "Proof of payment", and you hand over the item, thinking you just made some easy cash.

Except you didn’t. That payment is an invoice? And it's real, but an invoice is an incoming payment, meaning they expect you to pay them. That's when they flip the script, start excusing you of scamming them, demanding you give up the item or they'll turn you into the police etc. By the time you realize it, your precious item is gone, and the scammer is already off selling it to someone else. — just the right amount of pressure to get you to act before thinking. This works very well on kids, they simply just don't know better. 

And let’s not forget, the number one targets ARE kids, who might not even understand how online payments work. So, not only are these scumbags thieves, but they’re also predators, preying on the young and naive.


Virtual Goods, Real Money: The Black Market You Didn’t Know Existed

Why do these scams work so well? Because some in-game items are worth serious cash—like, “I could buy a used car with this” serious, 2-3 years ago in the aforementioned Lineage 2 someone paid upwards of $45,000 for a digital sword, no that's not a typo, FORTY FIVE THOUSAND DOLLARS. There’s a whole black market out there where people trade virtual goods for real money, and it’s as shady as it sounds.

Scammers know this, and they’re more than happy to exploit it. They’ll buddy up to you, gain your trust, and then pull the rug out from under you the moment you let your guard down. And once your item’s gone, good luck getting it back. The scammer’s already flipped it to some other sucker for a quick profit and companies like NC Soft actually promote scamming in their games, saying its "part of the game", seller beware. Want that $45,000 sword you got scammed out of back? LOL good luck. 


Protect Yourself—or Keep Getting Played

So, how do you avoid getting taken for a ride? For starters, be skeptical of anyone offering you a deal that’s too good to be true—because it probably is. Always verify payments directly through official channels, and if someone pressures you to act fast, that’s a huge red flag. Use secure trading systems whenever possible, and if you’ve got kids who play, make sure they know the score. Education is your best defense.

At the end of the day, the gaming industry is a big, shiny carnival of lights and sounds designed to separate you from your money (and no, not all companies are like this, many are simply trying to come up with a good revenue model, and happily keep producing content worth the price of admission). Whether it’s through the slick manipulations of game companies or the underhanded tricks of online scammers, the goal is the same: to get you to part with your cash, one way or another.

But now that you’re in the know, you’ve got a fighting chance. Stay sharp, keep your wits about you, and don’t let them play you for a fool. Remember, in the world of gaming, the game is always rigged—unless you know how to beat the house at its own game.

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